How to Bulk Upload Videos to Social Media

Batching is the highest-leverage habit in content operations: record 10–30 videos in one day, then let automation drip them out. The bottleneck was always the upload grind — here's how to remove it.

The Bulk Upload Workflow

Step 1 — Organize with Folders

Create a folder per campaign or content series so your media library stays navigable at 100+ files. Every upload accepts a folderId, title, and tags for later search.

Step 2 — Upload in a Loop (Presigned Flow)

Each file follows a strict 3-step sequence:

import requests

for path in video_files:
    # 1. Create a presigned slot
    slot = dohoo_create_presigned_upload(
        filename=path.name,
        contentType="video/mp4",
        folderId=42,
        tags=["july-batch"]
    )
    # → { "uploadUrl": "...", "videoId": 813, "fileUrl": "https://mediastorage.dohoo.ai/..." }

    # 2. PUT the ORIGINAL bytes — same Content-Type, no re-encoding
    with open(path, "rb") as f:
        requests.put(slot["uploadUrl"], data=f,
                     headers={"Content-Type": "video/mp4"})

    # 3. Poll processing status for large files
    while dohoo_get_upload_status(fileId=slot["videoId"])["status"] != "ready":
        time.sleep(5)

Two rules that save hours of debugging:

• Presigned URLs are short-lived (minutes). Create the slot immediately before the PUT, not in a separate pre-pass. If the PUT is rejected as expired, just request a fresh slot.
• Upload original bytes. Don't compress or transcode "to be safe" — DOHOO processes media server-side, and client-side re-encoding only degrades quality.

Files already hosted somewhere? Skip the PUT entirely: dohoo_upload_from_url makes the server fetch each file directly.

Step 3 — Schedule the Batch

Distribute posts with a fixed interval. Important pattern: the interval is between videos, not between platforms — each video goes to all selected platforms with the same target time. Final appearance can vary slightly by network.

base = datetime(2026, 7, 14, 14, 0)   # Video 1 → all platforms at 14:00
for i, file_url in enumerate(uploaded):
    slot = base + timedelta(hours=2 * i)  # Video 2 → 16:00, Video 3 → 18:00...
    for platform in ["tiktok", "instagram", "youtube", "facebook", "linkedin"]:
        schedule_with_platform_tool(platform, fileUrl=file_url,
                                    scheduledAt=slot.isoformat(),
                                    timezone="America/New_York")

Step 4 — Audit the Batch

After scheduling, read the calendar back — never trust a loop blindly:

{ "status": "all", "period": "month", "limit": 100 }

Anything marked failed returns its errorMessage, so a broken token on one account never silently kills a third of your calendar.

Realistic Throughput

FAQ